/* =========================================================================
   Ad creative scripts · system B reskin (warm paper, navy ink, brass accents)
   Tokens come from ../assets/funnel.css.
   ========================================================================= */
.ads { position: relative; padding: clamp(56px, 8vw, 104px) 0 clamp(56px, 8vw, 96px); }
.ads .wrap { max-width: 800px; }

/* --- intro --- */
.ads__intro { text-align: center; max-width: 660px; margin: 0 auto clamp(40px, 6vw, 64px); }
.ads__intro h1 { font-size: calc(clamp(34px, 5vw, 54px) + 2px); max-width: 18ch; }
.ads__intro .sub { font-size: calc(clamp(17px, 1.6vw, 19px) + 2px); }
.ads__meta { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 10px; margin: 26px 0 0; padding: 0; list-style: none; }
.ads__meta li { font-family: var(--mono); font-size: calc(12px + 2px); letter-spacing: .08em; text-transform: uppercase; color: var(--ink-2);
  padding: 7px 12px; border: 1px solid var(--line); border-radius: 999px; background: var(--surface); }

/* --- list --- */
.ads__list { display: flex; flex-direction: column; gap: clamp(26px, 3.4vw, 40px); }

/* --- ad card --- */
.ad { position: relative; background: var(--surface); border: 1px solid var(--line-soft); border-radius: 22px;
  padding: clamp(24px, 4vw, 44px); box-shadow: var(--shadow-2); }
.ad__head { display: flex; align-items: center; gap: 14px; margin-bottom: 8px; }
.ad__num { flex: none; width: 40px; height: 40px; display: grid; place-items: center; border-radius: 50%;
  border: 1px solid var(--brass-soft); font-family: var(--mono); font-size: calc(13px + 2px); color: var(--brass); }
.ad__title { margin: 0; font-family: var(--display); font-weight: 500; font-size: calc(clamp(23px, 2.6vw, 30px) + 2px);
  line-height: 1.15; letter-spacing: -.01em; color: var(--ink); }
.ad__angle { margin-left: auto; font-family: var(--mono); font-size: calc(11px + 2px); letter-spacing: .14em; text-transform: uppercase;
  color: var(--navy); padding: 6px 12px; border: 1px solid var(--brass-soft); background: var(--teal-wash);
  border-radius: 999px; white-space: nowrap; }
.ad__target { margin: 6px 0 0; padding-left: 54px; font-size: calc(15px + 2px); color: var(--ink-2); line-height: 1.5; }
.ad__target b { color: var(--ink); font-weight: 600; }

.ad__label { display: flex; align-items: center; gap: 10px; font-family: var(--mono); font-size: calc(11px + 2px); letter-spacing: .18em;
  text-transform: uppercase; color: var(--ink-3); margin: 30px 0 14px; }
.ad__label::after { content: ""; flex: 1; height: 1px; background: var(--line-soft); }
.ad__label span { color: var(--ink-3); letter-spacing: .06em; text-transform: none; font-family: var(--sans); font-size: calc(13px + 2px); }

/* hooks */
.hooks { display: grid; gap: 10px; margin: 0; padding: 0; list-style: none; }
.hook { display: grid; grid-template-columns: 74px 1fr; gap: 14px; align-items: start; padding: 14px 16px; border-radius: 14px;
  background: var(--surface-2); border: 1px solid var(--line-soft); }
.hook__tag { font-family: var(--mono); font-size: calc(11px + 2px); letter-spacing: .1em; text-transform: uppercase; color: var(--brass); padding-top: 4px; line-height: 1.35; }
.hook__tag small { display: block; color: var(--ink-3); letter-spacing: .06em; font-size: calc(10px + 2px); margin-top: 3px; }
.hook p { margin: 0; font-family: var(--sans); font-weight: 600; font-size: calc(18px + 2px); line-height: 1.45; color: var(--ink); }

/* body */
.ad__body p { margin: 0 0 14px; font-size: calc(17px + 2px); line-height: 1.72; color: #d6d4cf; }
.ad__body p:last-child { margin-bottom: 0; }
.ad__body em { font-style: italic; font-family: var(--display); font-size: 1.08em; color: var(--navy); }

/* on-screen cue */
.cue { display: flex; gap: 14px; align-items: center; margin: 4px 0 16px; padding: 10px 12px 10px 10px; border-radius: 12px;
  background: rgba(255,255,255,.03); border: 1px dashed rgba(255,255,255,.16); }
.cue img { flex: none; width: 92px; aspect-ratio: 16 / 9; height: auto; object-fit: cover; border-radius: 7px; box-shadow: var(--shadow-1); }
.cue img.cue__tall { width: 52px; aspect-ratio: 3 / 4; object-position: 50% 18%; }
.cue__txt { font-size: calc(14px + 2px); line-height: 1.5; color: var(--ink-2); }
.cue__txt b { display: block; font-family: var(--mono); font-size: calc(10.5px + 2px); letter-spacing: .16em; text-transform: uppercase; color: var(--navy); font-weight: 500; margin-bottom: 2px; }

/* CTA */
.ad__cta { margin-top: 24px; display: flex; align-items: flex-start; gap: 14px; padding: 16px 18px; border-radius: 14px;
  background: var(--navy); color: var(--on-navy); }
.ad__cta-icon { flex: none; width: 34px; height: 34px; border-radius: 9px; display: grid; place-items: center; background: rgba(255,255,255,.1); margin-top: 2px; }
.ad__cta-icon svg { width: 17px; height: 17px; stroke: #fff; fill: none; stroke-width: 1.9; stroke-linecap: round; stroke-linejoin: round; }
.ad__cta-label { display: block; font-family: var(--mono); font-size: calc(10.5px + 2px); letter-spacing: .18em; text-transform: uppercase; color: rgba(255,255,255,.82); margin-bottom: 4px; }
.ad__cta-text { margin: 0; font-size: calc(17px + 2px); line-height: 1.55; color: #fff; }

/* 12-point checklist */
.check { margin-top: 22px; padding-top: 18px; border-top: 1px solid var(--line-soft); }
.check__head { display: flex; align-items: center; justify-content: space-between; gap: 10px; margin-bottom: 10px; flex-wrap: wrap; }
.check__title { font-family: var(--mono); font-size: calc(11px + 2px); letter-spacing: .16em; text-transform: uppercase; color: var(--ink-3); }
.check__score { font-family: var(--mono); font-size: calc(11px + 2px); letter-spacing: .1em; text-transform: uppercase; color: #5bd08a;
  padding: 4px 10px; border-radius: 999px; background: rgba(91, 208, 138, .1); border: 1px solid rgba(91, 208, 138, .3); }
.check__row { display: flex; flex-wrap: wrap; gap: 6px; margin: 0; padding: 0; list-style: none; }
.check__row li { display: inline-flex; align-items: center; gap: 5px; font-size: calc(12.5px + 2px); line-height: 1; color: var(--ink-2);
  padding: 6px 9px 6px 6px; border-radius: 999px; background: var(--surface-2); border: 1px solid var(--line-soft); white-space: nowrap; }
.check__row svg { width: 14px; height: 14px; flex: none; }
.check__row svg circle { fill: #2e9d5c; }
.check__row svg path { fill: none; stroke: #fff; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }

/* legend at top */
.legend { max-width: 800px; margin: 0 auto clamp(30px, 4vw, 44px); padding: 18px 20px; border-radius: 16px; background: var(--surface);
  border: 1px solid var(--line-soft); }
.legend p { margin: 0 0 10px; font-size: calc(15px + 2px); color: var(--ink-2); line-height: 1.55; }
.legend ol { margin: 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 4px 22px; counter-reset: k; }
.legend li { counter-increment: k; font-size: calc(14px + 2px); color: var(--ink-2); line-height: 1.45; padding-left: 26px; position: relative; }
.legend li::before { content: counter(k); position: absolute; left: 0; top: 1px; font-family: var(--mono); font-size: calc(11px + 2px); color: var(--brass); }

@media (max-width: 600px) {
  .ad__head { flex-wrap: wrap; }
  .ad__angle { white-space: normal; max-width: 100%; }
  .ad__angle { margin-left: 54px; }
  .ad__target { padding-left: 0; }
  .hook { grid-template-columns: 1fr; gap: 6px; }
  .hook__tag small { display: inline; margin-left: 6px; }
  .hook p { font-size: calc(19px + 2px); }
  .legend ol { grid-template-columns: 1fr; }
  .cue { align-items: flex-start; }
  .cue img { width: 76px; }
  .check__row li { white-space: normal; }
}